Arm & Eye

Arm & Eye

Hoxley & Porter

Arm & Eye were tasked to concept and create a cocktail bar with a fully integrated brand identity. The concept was inspired by Egyptian iconography and an imagined Victorian adventure through the Orient. We worked with the Client to find the name Hoxley & Porter and created a back story based around the two fictional characters who represented both the restaurant and cocktail bar; Hoxley, an astute gentleman, and Porter, named after the stolen diamond at the centre of the story. Using Victorian and Egyptian elements along with some industrial era style typography, we created an identity that reflects the different moods between the restaurant and cocktail bar, creating an intriguing atmosphere. show more close