Arm & Eye

Arm & Eye

Hotbox London

We were commissioned by the renowned BBQ pop up HotBox to brand their first restaurant based in Spitalfields, East London. The brief was to create a strong brand language without employing any generic motifs that are common with the majority of barbecue-based restaurants. We utilised bold typography, juxtaposed with strong textures. Dark wood, unrefined paper stocks and leather allude to the idea of craftsmen along with the tagline, ‘craft meats’. We also crafted the branding, website and menus for the downstairs bar, 46 & Mercy. The menu features a more traditional layout mixed with progressive, collage-based imagery. Interwoven with these is a series of evocative stories that are inspired by the cocktails. show more close