Two Vietnamese restauranteurs commissioned us to re-brand their new restaurant situated on Warren Street, London. We completely reworked the concept and created a multi-platform interwoven back story with the restaurant at its centre. Using the name 'Bang Bang' as a starting point we have created what can only be described as the first ever ‘Noodle Noir.’ The story is told in fractured pieces across the menus, napkins, social media and a huge graphic artwork spread across one entire wall of the restaurant, which has all of the pieces of the first part of the story layered within it. The menu acts as an introduction to the story and the characters in this twisting tale of mobsters, double crossing and soft shell crab. The narrative plays out across social media with additional scenes, character back stories and clues revealed over the upcoming months. We also created a film trailer for the restaurant inspired by the Pulp Noir films of the 1940′s that received over 5000 hits in the first month alone.